August 07, 2012

Lesson 25: Blogging Strategy

I entered the blogging world with a vengeance. I got the idea one day, created the main page, wrote an entry, and posted. I then began to research blogs. Turns out I did a fair amount of things wrong. It's ok. I'm learning, and I can make changes.

Since being in the blogging world, I've begun reading way more blogs than I ever have before. I think this is natural. I read them to be inspired, see what succeeds, and critique in order to avoid pitfalls.

I have noticed two characteristic things in my recent blog research about successful blogs.

1. A lot of times successful bloggers don't post original content. They simply link you to something they've found. At first this really irritated me. It feels like cheating to me. These bloggers are getting credit (and blog traffic) while someone else does all the work.

However, Mark informed me that these are some of his favorite blogs. He likes to find a blogger who typically links him to things he's interested in. This blogger does all the work of scouring the internet, and Mark simply benefits from it.

Point noted.

I have added a "Sources of Knowledge" to the side of my blog. These are blogs that I like to keep up with. Most of them are similar to my own blog in that they are written blogs. These bloggers actually write. They are my professors, friends, and extended acquaintances and they discuss a range of topics. I'm a girl who likes a range of topics and so that's what you'll get. The top blog listed is the one that has the most recent post.

I can't see how doing this will actually increase my own traffic, but at least I can help them.

2. Bloggers often spread out one idea over multiple posts. Rather than cover an entire room as I did here, successful bloggers would have made this like twelve posts. What this does is it enables the blogger to post more often without having to think of new content.

Number of posts matters because, the more a blogger posts, the more hits the site gets. The more hits means the more potential for incurring revenue.

I struggled with this as well, because I like it best when a blog post has some substantial content. I feel let down if I only see the pictures for a bride's hair, but learn nothing about her dress and shoes. I want it all.

Which is exactly the point. I want it to know what else she wore, and so I will continually return to her blog until she posts the rest of her bridal attire. This equals traffic.

There is also wisdom in that, this typically means shorter posts. Shorter posts are able to hold readers' attention longer. Readers' attention is key to a successful blog. If readers are entertained, they will return.

I read that a blogger should not expect advertisers to take her seriously until she posts every other day for at least four months. I have been contemplating whether or not I am capable of this amount of blogging (and maintaining a loving, happy marriage).

The amount of time required for me to write a coherent (hopefully interesting) post makes me think it's not likely. However, if I link other people, have guest bloggers, and spread out some of my content, perhaps it is a more plausible goal.

Should I employ a blogging strategy or stick with what I've got? Perhaps, both?

Lesson Learned: It seems as if others do a lot less work, and yield a lot higher results. Clearly this is something I am interested in. Perhaps, I need to make the internet work for me as well. Hmmm.


  1. i read that if you list other people's blogs on your sidebar there's a greater chance that they'll link to your site. and if they link to your site = more hits!

    1. Interesting. Well Amanda, I think people should read your blog! You make me laugh!

  2. Thanks for the shout-out in your "Sources of Knowledge"! It reminded me to update my "Things I Like" to include you too. :) This week I got an e-mail from Wichita, Kansas asking for permission to share one of my posts with their congregation, an e-mail from my college alumni association asking if they could feature me on their Facebook page, and 2 new Facebook followers (from commenting on a post at The Simple Dollar). You never know where you'll get more hits or more followers. For now, I'm not actively pursuing them, just trying to write good content and work on my own time management.

    Otherwise, I try to keep my posts to 500 words or less. I think I read that somewhere in blogging advice, but it's not a hard and fast rule. I go over it sometimes, and some people go over it all the time. For me I need the discipline of being more concise to keep from rambling on and on. I type quickly so it's not difficult for me to write too much.

    I don't post every day or every other day. I'm still looking for a good balance. On a super productive week I'll post 3-4 times (M/W/F/S), but sometimes I'll post once a week, or once every other week. It depends on what else is going on in my life at the time.

    I think you're doing great. Becoming a good blogger takes time, but I think writing great content is the best place to start. You may not get a lot of followers quickly that way, but you'll get loyal ones...and they'll tell their friends. I might have to reference your "Lazy Couponing" article. Despite my love of a good deal, I'm a lazy couponer too. Oh, and let me know if you're ever in the mood to write a guest post for me. :)

    1. Thanks Jessica! This is really encouraging. It's a little ridiculous that writing a blog can be such a balancing act. I think the writing part is the easiest (so far), but learning the rest of it (lay-out, followers, affiliates, etc) requires a lot of work. Thankfully, I still think it's fun. We're on vacation this week, and I am loving sitting in the middle of a crowded room of people learning about blogs.

      It's really exciting that you have been given all these avenues to write! What a blessing!


    I saw this article today and thought of you. The author has been blogging for 4 years, has 12,000 followers, has written a bunch of e-books, and heads up the Allume Social Media Conference (mostly Mommy bloggers) and yet she's in the same place we are. She's been struggling for the last 6 months or so with how to find balance with her family and blogging life. Anyhow, you're not alone in your wonderings, and you're doing great. :)

    1. I'm finishing writing down here. :)

      This link was helpful. It's good to click around and see what other people are doing and how they are succeeding. It's also good to continually think about balance. For example, even if blogging is fun and relaxing for me, I don't want to miss the vacation part of the vacation.

      Thanks for continuing to comment and to read!

      I'll let you know if I have any good "Abundant Life" ideas!

  4. I'm curious if there is any way you can set up your blog so that commenters get an e-mail when someone replies to their comment? I know a lot of other blogs do that, but I don't know how to set it up. I have a wordpress blog, so mine was automatically there. Anyhow, it's nice, because then I get an alert in my e-mail that someone has commented on what I wrote.

    Otherwise, enjoy the journey! I've gotten lazy in the blog-set-up aspects since I've been doing this 16 months now. There's always more to do though. If I stick with it, I'd eventually like to hire a graphic designer to streamline everything for me so that archived information, and vital information, are easier to find. :)


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